This week, the Genocide Intervention Network was honored to be nominated by the NetSquared community as a 2008 Featured Project for our proposal to upgrade and extend the DarfurScores.org website. Thank you to everyone who offered your support!

In return for NetSquared's generosity, I wanted to post some tips for nonprofits thinking about using Drupal for their sites — when to use it and when not to use it, as well as a few useful tidbits from a recent workshop.

For the Genocide Intervention Network, involvement in the "social web" is really an outgrowth of our entire mission: To form the first anti-genocide constituency, and to empower our members with the tools to prevent and stop genocide. The words "constituency" and "empower" are key. We're not simply looking for a mailing list or an ATM — we want an educated, active movement of people interested in preventing and stopping genocide. Our members need to be able to think for themselves on the issue, not to simply be another name on a list, but to be a hub in an ever-expanding network.

Although these two panels were held separately at the Nonprofit Technology Conference 2007, I thought that they related so well that I'd present them together.

Leveraging the Power of Participatory Media

• Colin Delany, e.politics (presentation slides and resources available online)
• Michael Silberman, EchoDitto

The Future of Online Outreach

• Marty Kearns (and Ruby Sinreich), Green Media Toolshed (closely-related essay available on Netcentric Campaigns)

“Offering concrete ideas for how to solve a seemingly insurmountable problem can give people a sense that they, as individuals, have a stake in an issue. The Genocide Intervention Network links to a list of ‘ten things you can do to stop genocide.‘ Ivan Boothe argues that these steps, broken down into easily digestible chunks, give people an easy way to participate. Although they also link to the Genocide Intervention Network's main web site, that isn't always the point. ‘A number of these steps aren't even within our organization,’ Boothe says. This sort of advocacy is similar to bottom-up, open-source collaborative projects like Wikipedia, in which no one group has proprietary ownership over an idea or a product; instead, the goal is a constant generation of awareness and ideas. A MySpace page, says Boothe, isn't simply an advertisement for an organization, ‘it's a tool for mobilizing people for different kinds of action.’”